Wednesday, July 31, 2013

Recently Completed

Two new projects recently completed at berkeley design that stood out from the norm.  

First, an edgy ad for a longtime client who wanted to push the envelope a little bit when it came to a trade ad for their vibratory processing machinery technology.

And second, a logo, CD cover graphics and brand identity for the rock band Unanimous

Thursday, May 30, 2013

Just In Time

Just in time for the summer reading season, our fresh cover design for a  thriller about mysterious underground tunnels, secret coffee shop meetings, murder and a missing museum artifact.
     This is our first project to create the illustration for a novel. It's a good read and a welcome addition to the Berkeley Design portfolio.
     Thank you, Michele.

Wednesday, January 2, 2013

Nineteen | Twenty

It's a new year and the start of our twentieth as Berkeley Design.
     We begin 2013 with a trade ad going to a German publication for a longtime client. Also on the docket . . . a cover design for a novel and thriller . . . a publication gets delivered . . . a marketing brochure gets ready for printing . . . and a collector's interest in a limited edition Larry Torno Photo series, all make for a good start to another year of The Art of Creative Direction.  

Monday, April 30, 2012

Moving Day

Today is moving day. Berkeley Design is leaving 7700 Stanford Avenue behind for our new home at 7400 Carleton, St. Louis, MO 63130. Our phone number remains the same; 314-727-3686.

Monday, April 2, 2012


Recently I designed a self-promotional mailer that fits into a square envelope. When folded, the text on the cover appears to say YES NO. Upon opening the top panel to the left, the real headline, YES TORNO, is revealed.
     If you'te looking for an Art Director who’s a creative thinker, an experienced graphic designer and a self-starter, then say “Yes” to Larry Torno.
     Check out more of The Art of Creative Direction at Berkeley Design.

Thursday, March 1, 2012

Golf Anyone?

Our design for the St. Anthony's Charitable Foundation 4th Annual Golf Tournament Save the Date card.
     If you like golf and you want to help support the
St. Anthony's Field Hospice Program and the de Greef Hospice House, then call 314-525-7330 or visit to make your reservations.

Wednesday, February 1, 2012

Logo, Simplicity

When designing a logo for the competitive real estate market, it's best to meet with the client, understand their mission statement, and present clear ideas that achieve their communication goals.
     We started with a bold, easy-to-read typeface for the shortened name, added a stylized letter "S" for visual interest, and identified the company business with a professional look.
     Case solved.

Find out more about the Berkeley Design Art of Creative Direction.

For the simplified approach to real estate, contact Teri Murphy, cell: 314-780-4625 or email: