Wednesday, February 1, 2012

Logo, Simplicity

When designing a logo for the competitive real estate market, it's best to meet with the client, understand their mission statement, and present clear ideas that achieve their communication goals.
     We started with a bold, easy-to-read typeface for the shortened name, added a stylized letter "S" for visual interest, and identified the company business with a professional look.
     Case solved.

Find out more about the Berkeley Design Art of Creative Direction.

For the simplified approach to real estate, contact Teri Murphy, cell: 314-780-4625 or email: 

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