Creating a palette of bright colors allows us to maximize the client's message impact with limited expense.
A flexible branding system gives a designer the freedom to adapt a layout to the situation while still remaining true to the graphic standards of a client's identity.
In this case, an Open House ad, running in the same publication for two consecutive months, is identical in layout, with changes only to the colors used. The result is a fresh look to an existing design at a minimal cost to the client.
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