Wednesday, October 14, 2009

Creating a Label and a Brand

When Meramec Vineyards wanted a new label for their Missouri red wine, the question became "What could be more Missouri and red than a cardinal?"

Choosing a familiar sight and rendering it as a simple, clean illustration, brought immediate attention and recognition to a newly branded product. The visual builds on the emotional attachment the area has to the bird and the image clearly creates a presence in a crowded, retail setting.

For the Stark's Star label, the direction was to create a label that was uniquely shaped with a non-traditional look. The streamlined illustrative approach again proved to be the answer.

New World Red and Stark's Star are available through Meramec Vineyards .

Tuesday, October 13, 2009

Low Cost, High Impact

Creating a palette of bright colors allows us to maximize the client's message impact with limited expense.

A flexible branding system gives a designer the freedom to adapt a layout to the situation while still remaining true to the graphic standards of a client's identity.

In this case, an Open House ad, running in the same publication for two consecutive months, is identical in layout, with changes only to the colors used. The result is a fresh look to an existing design at a minimal cost to the client.