Tuesday, November 24, 2009

Nobody Does It Better

We began working with Conveyor Dynamics in the mid 1990s and have maintained that relationship ever since. Most of what we do for them is trade advertising, and marketing sell sheets.
     Recently we launched a new series highlighting key words that define the Conveyor Dynamics company and product standards. Words that still mean a lot in any industry. Words like Innovation and Quality. We backed up these simple and accurate concepts with clean, white backgrounds and big, bold photographs of brightly colored manufacturing equipment. It's a solution that cuts through the clutter of industrial trade publications and leaves a lasting impression on the consumer.
     A computer rendered, Conveyor Dynamics, three-dimensional metal plate helps brand the company as a substantial contributor to their industry.

Tuesday, November 10, 2009

The Worst Client

Click on image for larger view.

I recently discovered who my worst client is . . . me. I'm impossible to please, don't know what I want, am extremely critical of my work and never happy with the finished piece. Until now that is.

When you're a graphic designer, it's extremely hard to sit in the client seat and design for yourself. Recently however, I was very pleased with the process and outcome of working with myself.

Besides my career as a graphic designer, I have an interest in creating fine art photographic images. To that end, I created LARRY TORNO PHOTO; a place for me to explore my creativity with a camera. Part of the process was creating a brand identity for myself and finding a way to market my work. 

I started with a new logo; a very contemporary, streamlined look that is simple and elegant. To exhibit the work, I've begun working with the Bruno David Gallery in St. Louis. For market exposure, I'm creating a series of emails directed at a target market. 

I actually like the work I've done for me, in spite of the fact that I put myself through the wringer to get here. Simplify is my mission and creativity is my goal.

To view more work, read the Torno Photo blog or drop me a line to be added to the E-Blast list.