Monday, April 30, 2012

Moving Day

Today is moving day. Berkeley Design is leaving 7700 Stanford Avenue behind for our new home at 7400 Carleton, St. Louis, MO 63130. Our phone number remains the same; 314-727-3686.

Monday, April 2, 2012


Recently I designed a self-promotional mailer that fits into a square envelope. When folded, the text on the cover appears to say YES NO. Upon opening the top panel to the left, the real headline, YES TORNO, is revealed.
     If you'te looking for an Art Director who’s a creative thinker, an experienced graphic designer and a self-starter, then say “Yes” to Larry Torno.
     Check out more of The Art of Creative Direction at Berkeley Design.

Thursday, March 1, 2012

Golf Anyone?

Our design for the St. Anthony's Charitable Foundation 4th Annual Golf Tournament Save the Date card.
     If you like golf and you want to help support the
St. Anthony's Field Hospice Program and the de Greef Hospice House, then call 314-525-7330 or visit to make your reservations.

Wednesday, February 1, 2012

Logo, Simplicity

When designing a logo for the competitive real estate market, it's best to meet with the client, understand their mission statement, and present clear ideas that achieve their communication goals.
     We started with a bold, easy-to-read typeface for the shortened name, added a stylized letter "S" for visual interest, and identified the company business with a professional look.
     Case solved.

Find out more about the Berkeley Design Art of Creative Direction.

For the simplified approach to real estate, contact Teri Murphy, cell: 314-780-4625 or email: 

Friday, January 6, 2012

Nineteen and Counting

Clocking in a new year at Berkeley Design.
It's the dawning of our 19th year in the Art of Creative Direction.
     Thank you to our loyal clients and welcome to our new business partners.

Discover the Art of Creative Direction at Berkeley Design, LLC.