Tuesday, March 16, 2010

An Annual Design Project

We've worked with SSM Cardinal Glennon Children's Medical Center and the Bob Costas Benefit since 1999. It started with our design of the logo and marketing materials and continues as an annual project.
     The logo had to reflect the major gala power of celebrity hosts and special guests while being surrounded by the many organizations and individuals who proudly support Cardinal Glennon. The blue evening sky is lit up with search lights, and a casual, mid-century, showtime typestyle. Of equal importance are the illuminated stars that punctuate the background of the logo. This special event brings out the generosity in people and makes stars of everyone involved.
    Order tickets for this year's event.

Learn more about the Art of Creative Direction at Berkeley Design.

Tuesday, March 2, 2010

Logo Design - Part Two

Blue Horizons Consulting is a Marketing and Communications company that approached me to desgin a logo for their business.
     The work that Blue Horizons does is very professional, thorough, accurate, and detailed so the logo had to reflect these attributes. A finely chiseled, elegant, classic typeface was selected to represent the character of the company. A symbolic letterform "B", enclosed within a global shape, suggests the broad reaching capabilities of Blue Horizons. It was only natural and fitting that the colors should be blue and green for earth and sky with a white horizon line cutting through the design to create depth within the company icon.

Learn more about the Art of Creative Direction at Berkeley Design.