Recently I designed a self-promotional mailer that fits into a square envelope. When folded, the text on the cover appears to say YES NO. Upon opening the top panel to the left, the real headline, YES TORNO, is revealed.
If you'te looking for an Art Director who’s a creative thinker, an experienced graphic designer and a self-starter, then say “Yes” to Larry Torno.
Check out more of The Art of Creative Direction at Berkeley Design.
Monday, April 2, 2012
Thursday, March 1, 2012
Golf Anyone?
Our design for the St. Anthony's Charitable Foundation 4th Annual Golf Tournament Save the Date card.
If you like golf and you want to help support the
St. Anthony's Field Hospice Program and the de Greef Hospice House, then call 314-525-7330 or visit
www.sacf-giving.org to make your reservations.
Wednesday, February 1, 2012
Logo, Simplicity
When designing a logo for the competitive real estate market, it's best to meet with the client, understand their mission statement, and present clear ideas that achieve their communication goals.
We started with a bold, easy-to-read typeface for the shortened name, added a stylized letter "S" for visual interest, and identified the company business with a professional look.
Case solved.
Find out more about the Berkeley Design Art of Creative Direction.
For the simplified approach to real estate, contact Teri Murphy, cell: 314-780-4625 or email: MaryTeri@swbell.net.
We started with a bold, easy-to-read typeface for the shortened name, added a stylized letter "S" for visual interest, and identified the company business with a professional look.
Case solved.
Find out more about the Berkeley Design Art of Creative Direction.
For the simplified approach to real estate, contact Teri Murphy, cell: 314-780-4625 or email: MaryTeri@swbell.net.
Friday, January 6, 2012
Nineteen and Counting
Clocking in a new year at Berkeley Design.
It's the dawning of our 19th year in the Art of Creative Direction.
Thank you to our loyal clients and welcome to our new business partners.
Discover the Art of Creative Direction at Berkeley Design, LLC.
Friday, December 2, 2011
Is That A Dinosaur?
It's not often that you get to include a drawing of a dinosaur in an annual report. That's why I like working with The St. Michael School of Clayton.
Find more of the Art of Creative Direction at berkeley design.
Thursday, November 3, 2011
What's the Headline?
What do you write as a headline for the St. Louis Food & Wine Experience marketing campaign? Savor the Date, of course . . . a tasty choice of words.
Find more of the Art of Creative Direction at berkeley design.
Purchase your tickets to the tastiest show in town benefitting the Repertory Theatre of St. Louis.
Monday, October 3, 2011
Back on Schedule
Earlier this year we designed the program for the annual Bob Costas Benefit for SSM Cardinal Glennon Children's Medical Center. We are proud to be a part of this project and have been working with Cardinal Glennon since 1999.
Thank you Cardinal Glennon.
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