Back to School

Colorful new banners were part of the Welcome Back to School plan for the students at The St. Michael School of Clayton. Playground banners were created using the signature shield logo in diverse colors and playful sequences suggesting individuality and community at the same time.

Another New Year

This is the beginning of our 18th year in business at Berkeley Design LLC.
  
Since 1994, you've been challenging us with projects large and small, from complex to modest. We've appreciated them all and thank you for your generous support.
     As 2011 begins, we look forward to practicing The Art of Creative Direction when it comes to meeting your marketing and communication needs.

THANK YOU and best wishes for a prosperous year.

Painter +

Artist SJ Hammack came up with the moniker, Painter + and asked me to create a brand based on her work. With the color, zest and zeal that's apparent in her work, the solution had to be clean and simple to allow the work to speak for itself. 

     The solution came with a contemporary interpretation of a mid-century design and color scheme. The type was kept crisp and in lower case for a more approachable and easily read look. A pattern of an abstracted plus sign adds emphasis to what lies beyond the artist's obvious abilities.
     To view the work of SJ Hammack, go to http://www.sjhammack.com/ . To learn more about The Art of Creative Direction, visit Berkeley Design.

Greetings

We began working with the New York firm, PhysioArts, in the late 1990s with the creation of a logo and identity system. Since then, we've been providing graphic design support for whatever their print communication needs are.
     Each year, we are given free reign to create a holiday greeting card based on their logo. For the 2010 holiday season, we chose a postage stamp design with a fluid ribbon illustration and cancellation mark of Lady Liberty.
     To learn more about The Art of Creative Direction, contact Berkeley Design.  

Where Does A Logo Come From

In the early 1980s, I worked as the publications designer for The Saint Louis Art Museum and recall the abundance of artistic inspiration in the nearby galleries. Years later, I often notice, in my design and my photography, how the works of the Masters subconsciously find their way into my work.

    The above logo was created for a multi-faceted company with a wide range of products that addressed a multitude of consumers. Each entity worked as a branded business but maintained its relationship to the same company vision and philosophy. Creating an energetic and modular logo out of the company's initials so that areas were allowed their own movement within the overall context of the complete trademark was the winning solution.

     Below is a painting by Frank Stella, one of my favorite artists and inspirations.

Encore

I've talked in previous posts about the joy of working with the Repertory Theatre of St. Louis and here is one more example.
     The Encore Circle's Planned Giving brochure was a pleasant project to design because the client/design team had a clear vision of what was to be accomplished from the start. With existing resources and a library of dramatic images, we were able to communicate the message in a clear manner and support it with engaging visuals.

Learn more about The Repertory Theatre of St. Louis and Berkeley Design LLC.

Logo, Brochure and Business Card

A cost efficient solution to a request for a new marketing brochure began with an upgraded logo created from a standard typeface with a few redrawn letterforms. The signature door knocker was added to establish a welcome and elegant sensibility.
     The brochure includes floor plans, site plans and amenities lists, all in a self-mailer format designed to print on a standard digital press to maximize paper stock and keeps costs in line.

Learn more about the Art of Creative Direction at Berkeley Design.