Is That A Dinosaur?

It's not often that you get to include a drawing of a dinosaur in an annual report. That's why I like working with The St. Michael School of Clayton.

Find more of the Art of Creative Direction at berkeley design.

What's the Headline?

What do you write as a headline for the St. Louis Food & Wine Experience marketing campaign? Savor the Date, of course . . . a tasty choice of words.

Find more of the Art of Creative Direction at berkeley design.

Purchase your tickets to the tastiest show in town benefitting the Repertory Theatre of St. Louis.

Back on Schedule

Earlier this year we designed the program for the annual Bob Costas Benefit for SSM Cardinal Glennon Children's Medical Center. We are proud to be a part of this project and have been working with Cardinal Glennon since 1999. 

     Thank you Cardinal Glennon. 

Back to School

Colorful new banners were part of the Welcome Back to School plan for the students at The St. Michael School of Clayton. Playground banners were created using the signature shield logo in diverse colors and playful sequences suggesting individuality and community at the same time.

Another New Year

This is the beginning of our 18th year in business at Berkeley Design LLC.
  
Since 1994, you've been challenging us with projects large and small, from complex to modest. We've appreciated them all and thank you for your generous support.
     As 2011 begins, we look forward to practicing The Art of Creative Direction when it comes to meeting your marketing and communication needs.

THANK YOU and best wishes for a prosperous year.

Painter +

Artist SJ Hammack came up with the moniker, Painter + and asked me to create a brand based on her work. With the color, zest and zeal that's apparent in her work, the solution had to be clean and simple to allow the work to speak for itself. 

     The solution came with a contemporary interpretation of a mid-century design and color scheme. The type was kept crisp and in lower case for a more approachable and easily read look. A pattern of an abstracted plus sign adds emphasis to what lies beyond the artist's obvious abilities.
     To view the work of SJ Hammack, go to http://www.sjhammack.com/ . To learn more about The Art of Creative Direction, visit Berkeley Design.

Greetings

We began working with the New York firm, PhysioArts, in the late 1990s with the creation of a logo and identity system. Since then, we've been providing graphic design support for whatever their print communication needs are.
     Each year, we are given free reign to create a holiday greeting card based on their logo. For the 2010 holiday season, we chose a postage stamp design with a fluid ribbon illustration and cancellation mark of Lady Liberty.
     To learn more about The Art of Creative Direction, contact Berkeley Design.