Tuesday, September 29, 2009

Big Design, Big Art

Recently, we completed a self-mailer for Bob Kolbrener Photography. We considered all the electronic opportunities available for marketing, and chose the traditional direct mail approach as the ideal solution for this situation.

Bob's work is best viewed in person but when that option is not available, a printed version is an excellent choice. By using an oversized, folded mailer, we were able to reproduce Bob's photos in a large format. The 12" x 27" layout displays the images in great detail. When you hold the opened piece in your hands, it's quite impressive; an experience that can't be duplicated online.

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