Tuesday, March 2, 2010

Logo Design - Part Two

Blue Horizons Consulting is a Marketing and Communications company that approached me to desgin a logo for their business.
     The work that Blue Horizons does is very professional, thorough, accurate, and detailed so the logo had to reflect these attributes. A finely chiseled, elegant, classic typeface was selected to represent the character of the company. A symbolic letterform "B", enclosed within a global shape, suggests the broad reaching capabilities of Blue Horizons. It was only natural and fitting that the colors should be blue and green for earth and sky with a white horizon line cutting through the design to create depth within the company icon.

Learn more about the Art of Creative Direction at Berkeley Design.

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